{"id":1492,"date":"2019-04-23T08:07:46","date_gmt":"2019-04-23T06:07:46","guid":{"rendered":"http:\/\/toideurope.eu\/?p=1492"},"modified":"2019-04-23T08:07:46","modified_gmt":"2019-04-23T06:07:46","slug":"des-lapins-europhiles-pour-les-elections-europeennes","status":"publish","type":"post","link":"http:\/\/toideurope.eu\/index.php\/2019\/04\/23\/des-lapins-europhiles-pour-les-elections-europeennes\/","title":{"rendered":"Eurolapins : Des Lapins Europhiles pour les \u00e9lections europ\u00e9ennes"},"content":{"rendered":"

De myst\u00e9rieux lapins ont envahi les r\u00e9seaux sociaux ces derni\u00e8res semaines: les Eurolapins. Suivi par plus de 3 000 personnes sur Facebook, ces dr\u00f4les d’animaux sont le fruit d’une campagne humoristique men\u00e9e par Pulse of Europe France, afin de lutter contre l\u2019extr\u00e9misme et l’abstentionnisme. Toi d’Europe a cherch\u00e9 \u00e0 les comprendre.<\/p>\n

\"EUROLAPINS
(c) Eurolapins – Pulse of Europe France, publi\u00e9 le 10 avril 2019<\/figcaption><\/figure>\n

 <\/p>\n

Financ\u00e9 \u00e0 100% par des dons priv\u00e9s, le projet a vu le jour en novembre 2018. La premi\u00e8re vid\u00e9o publi\u00e9e compte d\u00e9j\u00e0 plus de 68 000 vues. Un succ\u00e8s qui s’est construit rapidement, puisqu’en moins de deux mois, leur page Facebook \u00e9tait d\u00e9j\u00e0 suivie par plus 1 100 personnes. Le projet se veut diff\u00e9rent des moyens traditionnels mis en place par les institutions europ\u00e9ennes mais aussi par la presse nationale, souvent peu attractifs.<\/p>\n

 <\/p>\n

\u00ab\u00a0Mais en termes de budget, cela ne p\u00e8se pas bien lourd – c’est surtout une question de cr\u00e9ativit\u00e9 et d’\u00e9nergie pour trouver de nouvelles id\u00e9es r\u00e9guli\u00e8rement.\u00a0\u00bb<\/em><\/p>\n

 <\/p>\n

De la cr\u00e9ativit\u00e9, le collectif de Pulse of Europe en a \u00e0 revendre. Les f\u00eates de P\u00e2ques, la sortie de la derni\u00e8re saison de Game of Throne, la Saint-Valentin ou un fait d’actualit\u00e9, tout est pr\u00e9texte \u00e0 un d\u00e9bat entre les lapins europ\u00e9ens face aux loups europhobes.\u00a0 Si les lapins repr\u00e9sentent une id\u00e9e de l’Europe unie et d\u00e9mocratique, ceux-ci sont oppos\u00e9s aux loups souvent habill\u00e9s d\u2019un drapeau \u00e9tranger. Ces derniers pr\u00f4nent des id\u00e9es liberticides et anti-d\u00e9mocratiques.<\/p>\n

\"(c)
(c) Eurolapins – Pulse of Europe France, publi\u00e9 le 11 novembre 2018<\/figcaption><\/figure>\n

L’ambition est explicite \u00ab\u00a0faire une campagne d\u00e9cal\u00e9e, amusante et sans tabous sur Facebook suscitant l’interrogation sur l’abstentionnisme et l’extr\u00e9misme dans le contexte des \u00e9lections europ\u00e9ennes de mai\u00a0\u00bb. En poussant \u00e0 d\u00e9couvrir l’Union Europ\u00e9enne de mani\u00e8re divertissante, le collectif de Pulse of Europe se distingue aussi des contenus plus s\u00e9rieux qu\u2019il publie fr\u00e9quemment sur leurs r\u00e9seaux sociaux.<\/p>\n

 <\/p>\n

S\u00e9duire les jeunes citoyens<\/strong><\/h3>\n

Un projet qui s’inscrit dans les nombreuses initiatives afin d’inciter les jeunes \u00e0 s’informer sur les \u00e9lections europ\u00e9ennes. En effet, alors que 73% des 18-35 ans n’ont pas \u00e9t\u00e9 vot\u00e9 en 2014, les associations et les institutions europ\u00e9ennes se sont mobilis\u00e9s depuis le d\u00e9but de l’ann\u00e9e afin de mobiliser les jeunes votants lors des \u00e9lections de 2019. Le projet de Pulse of Europe porte d\u00e9j\u00e0 ses fruits aupr\u00e8s de sa premi\u00e8re cible. \u00ab\u00a0Les statistiques Facebook indiquent que l’audience est assez jeune (tranche 20+), ce qui est diff\u00e9rent de l’audience de notre page FB principale\u00a0\u00bb, nous confie le collectif Pulse of Europe France.<\/p>\n

 <\/p>\n

Trolls des extr\u00eames<\/strong><\/h3>\n

Mais en attirant les plus jeunes, les Eurolapins ont aussi attir\u00e9 des europhobes \u00e0 qui leurs messages ne plaisent pas\u00a0: \u00ab\u00a0Nous subissons des attaques organis\u00e9es de trolls d’extr\u00eame-droite et d’extr\u00eame-gauche, qui diffusent sur leurs r\u00e9seaux et font des commentaires et des messages priv\u00e9s insultants et parfois mena\u00e7ants\u00bb se confie Pulse of Europe. Mais pour le collectif, cela signifie aussi que le projet inqui\u00e8te les eurosceptiques et donc que ces lapins europhiles atteignent leur but\u00a0: \u00ab\u00a0Nous voyons cela comme un bon signe: notre message d\u00e9range manifestement plus que les articles de fond, qui sont rarement autant cibl\u00e9s.\u00a0\u00bb.<\/p>\n

Quant au futur, les Eurolapins ne comptent pas se rel\u00e2cher\u00a0\u00e0 quelques semaines des \u00e9lections: \u00ab\u00a0On tiendra jusqu’aux \u00e9lections et apr\u00e8s on verra\u00a0!\u00bb.<\/p>\n

 <\/p>\n

 <\/p>\n

Vous voulez en savoir plus ? Rendez-vous sur:\u00a0\u00a0EUROLAPINS<\/a>\u00a0 \u00a0–\u00a0 PULSE OF EUROPE<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

De myst\u00e9rieux lapins ont envahi les r\u00e9seaux sociaux ces derni\u00e8res semaines: les Eurolapins. Suivi par plus de 3 000 personnes sur Facebook, ces dr\u00f4les d’animaux sont le fruit d’une campagne humoristique men\u00e9e par Pulse of Europe France, afin de lutter contre l\u2019extr\u00e9misme et l’abstentionnisme. Toi d’Europe a cherch\u00e9 \u00e0 les comprendre.   Financ\u00e9 \u00e0 100% […]<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[16,1],"tags":[189,43,190],"yoast_head":"\nToi d'Europe - Eurolapins pour les \u00e9lections europ\u00e9ennes<\/title>\n<meta name=\"description\" content=\"Les Eurolapins ont envahi les r\u00e9seaux sociaux, une campagne humoristique men\u00e9e par Pulse of Europe France. 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